The following is a guest article courtesy of Katerina Oder, Sales And Marketing Manager at Panda Trading Systems.

Allow your customers to register, sign-in, verify, deposit and trade all from the same App and improve your ROI as Panda’s Android and iOS apps keep your users engaged in a single environment by allowing all interactions with your brokerage to take place through the app.

Today, it’s the entire world that’s on smartphones. We spend more time on them than on any other device. Most new users of the Internet, particularly in the developing world, will completely leapfrog desktop PCs and laptops to move straight to mobile. From a business perspective, these trends reveal that sooner rather than later, your mobile platform will be the single most important part of your offering. If the trends are so abundantly clear, then your mobile application shouldn’t just be an afterthought, it really should be at the front and centre of your efforts.

The only way to achieve this is to ensure that your prospective traders can find you through mobile, register, verify, fund and enjoy a seamless trading experience all without ever having to switch to another device.

As a technology provider in the space, Panda covers all technological needs of the brokerage ecosystem, whether as individual off-the-shelf products or as complete turnkey “broker-in-a-box” solutions. This lends us a unique perspective on emerging trends in the space as well as problems brokers want solutions for.

At Panda, we have delivered several such integrations to a number of prominent brokers in the space. These integrations have all involved an all-new web-based front end for their existing trading platform (usually MT4 & MT5). It allows them to keep all the existing server infrastructure but affords them an opportunity to customise the user interface and brand it.

Advantages of native trading mobile App

• Branded with your logo trading platform for Android and iOS that pairs with your existing servers (MT4/5, PandaTrader, C-trader).
• Broaden your funnel. Let your traders register and login to all of your services directly from the App.
• Built-in client area allows users to manage all of their accounts without ever navigating away.

White Label Mobile Apps from Panda

In order to remedy this situation, Panda has spent years perfecting fully customisable mobile apps based on MT4/5 and other famous trading servers. You get to keep all the great back-end trading systems you’ve already invested in, but can completely tailor the front-end experience of your clients according to your preferences. For us, this is a crucial step to giving brokers back control over how they present themselves to their growing base of smartphone users, without having to invest heavily in building a completely new forex mobile solution from scratch.

Our white label mobile app integrates seamlessly with your existing offering and internal brokerage systems. It allows you to serve smartphone traders in a more effective and friction-free manner than you already do on desktop. Your traders get to enjoy an upgraded user interface that’s intuitive and ergonomic to use on a touch screen, and you get to differentiate your brand by offering a mobile solution that’s exclusive to your own brand.

Beyond the basics, we also offer a full customisation service for those seeking more ambitious integrations, or for those wishing to add additional non-standard functionalities. The name of the game is to bring a modern mobile user interface that’s unique to you, that makes the most of all the back-end systems you’ve built your business around, while also offering the customizability of a completely new product at an affordable price. We seriously don’t think you should be without it.

For more information on our mobile white label solutions, please contact us.