The following is a guest article courtesy of Michał Karczewski, CEO of Match-Trade Technologies, the creator of the Match-Trader Platform.

Removal from the App store of the most popular MT4 and MT5 applications among traders caused quite a stir. Still, it was the decision to suspend the sale of MetaTrader White Labels that fueled the unprecedented hunt for new trading platforms. With emerging rumours that MetaQuotes is trying to enforce the ban on using 3rd party terminals, MT4/MT5 server owners are even more determined to diversify their trading technology.

For sure, no one expected significant changes like that to happen within one day without any grace period. Brokers facing major difficulties onboarding new clients on iOS may have legitimate concerns that Google will make the same decision. However, it was the White Label providers that were hit the hardest, especially when MetaTrader was their sole technology. The discontinuation of White Label sales threatens their business continuity as they’re no longer able to acquire new clients either for white labels or their own apps they were selling in a bundle.

Build your own ecosystem around the Match-Trader platform

Since, as Match-Trade Technologies, we were also providing MetaTrader White Labels while developing our own system, we know technology providers’ business firsthand and understand exactly their needs and expectations. We know that in order to make Match-Trader competitive and attract technology providers, we had to keep our system as an open trading environment that can be easily accessed via API. Our proprietary platform is already integrated with most distribution systems, market-leading CRMs and other 3rd party solutions. The wide range of APIs we provide allows our clients to easily integrate every application to create a complete trading ecosystem based on the technology they use or provide.

Modern technology to future-proof your business

The next big advantage of the Match-Trader platform is that it was built using high-end Progressive Web App technology. It’s a single app that adapts its interface to the device. It’s not a native app tho it acts like one. Thanks to this solution, you can diversify the source of your app, meaning your customers can download it either from the app stores or your website, where no one but you can take it down. Besides, it’s already a market standard that each broker gets their own branded app, and it’s downloaded from their developer’s account on Google Play or App Store, so there’s no risk of mass ban.

Special features for White Labels

We have set up over 500 White Labels in general; therefore, we have extensive knowledge of what such clients need. Thus we have created specific tools to help WL brokers manage their business without having to contact their providers with each change. For example, we managed to solve the problem regarding the suffixes in the instruments. The Match-Trader platform allows White Label Brokers to have individual sets of symbols without suffixes. We also eliminated any inconsistencies on the charts. In the Match-Trader platform, all charts show prices precisely as they appear in the Market Watch, including markups set by the broker for their clients. And last but not least is the end-of-day time that can be set according to the broker’s timezone to calculate swaps and prepare statements at the time requested by the broker. Those are the things that we know from our own experience that have affected many MetaTrader brokers. With our platform, we can assure that companies that decide to provide Match-Trader White Labels will be able to offer a solution tailored to WL broker needs.

Special offer for Technology Providers

Match-Trader is offered in a SaaS model with a fixed fee for active accounts. This year, we have removed other fees based on setup, deposit or turnover from our offer to keep our pricing more transparent and provide clients with predictable costs. The base offer for a server license includes 30 000 live trading accounts, with things like branded apps, market news feed & calendar, plus an unlimited number of instruments etc.

With a full server, clients gain sole control over the setup and can configure the system according to their preferences using our APIs. Also, a server can be hosted in one of the most reliable and secured data centres chosen by the client (Microsoft Azure or Amazon Web Server). Its high processing capacity guarantees optimal performance, which we checked by having 100k accounts on our own server.

Moreover, our solution offers maximum flexibility and is constantly developed based on market research and inquiries from potential clients. So we don’t sit and wait for clients to come and pay for a specific feature; if we see the demand, we add it.

Thoroughly tested and honoured with multiple awards

Even though we onboarded the first retail broker in 2020, our technology has already been thoroughly tested. As a company, we started in 2013 by developing our own Match-Trade system. After a year of hard work, we realised an ultra-fast matching engine, which was the basis for the Match-Trader PRO, our institutional platform. Since 2015, we have been testing and developing our solutions while offering MetaTrader White Labels. Five years later, we finally had a platform ready to compete in the market. Currently, out of over 200 active Brokers, over 50 use the Match-Trader platform. Moreover, our platform has been recognised as The Best Trading Platform three times in the last year by prestigious organisations from Europe and MENA region.

Match-Trader platform is one of the few trading platforms available as an independent server, therefore if your looking to provide White Labels, contact us and take advantage of our special offer for technology providers.