Leading South Korea brokerage firm Eugene Investment & Futures has announced that it has partnered with global software developer for the capital markets, Devexperts, to bring complex options trading to the retail market in South Korea for the first time.

The enhanced service offering, which will include US listed equity and index options, will be embedded within South Korea’s leading mobile payment application – and will bring a new lease of life to South Korea’s already popular retail options trading market, with more advanced options trading capabilities than ever before.

Combining Eugene Investment & Futures’ three decades of deep market knowledge and an intimate understanding of Korean investor behavior, with Devexperts’ 20+ years of trading technology expertise, the new product goes above and beyond existing market offerings, redefining retail trading in South Korea.

With exceptionally thorough levels of customization, Devexperts’ newly built UI framework provides a mobile interface that feels modern and powerful; and that is easy to use while offering advanced trading capabilities. With its sophisticated UI helping to attract more traders, the software also offers the adaptability and scalability needed to ensure that Eugene Investment & Futures is able to stay ahead of fast-changing markets, while being supported by software that can accompany its growth.

Indeed, the system is designed with capabilities to scale to serve hundreds of thousands of users.

The solution features Devexperts’ market data feed solution, dxFeed, which offers real-time US-listed options pricing, historical charts, and option analytics such as Greeks, implied volatility, and theoretical prices – all essential data points for projecting how a floating P/L of a client’s complex option position will change in time. Through dxFeed, complete OPRA options are also available for trading. dxFeed delivers full OPRA Options and US Equities data (including Quotes and Trades) directly from exchange to trader via South Korea’s AWS, ensuring reliable connectivity with the lowest latency.

Founded in 1991, Eugene Investment & Futures focuses on brokerage of derivatives, development and sales of various financial products, and customer portfolio design for individual, corporate, and institutional investors. Its new options offering is intended to meet the evolving needs of retail options traders in the South Korean market by democratizing advanced trading tools to bring institutional-grade capabilities to everyday traders.

Sookoo Lee, CEO of Eugene Investment & Futures, said,

“Korean investors are enthusiastic about trading US stocks, and options trading based on US equities is also expected to gain significant popularity. To provide Korean retail investors with a reliable and advanced US options trading service, we were looking for a partner with proven technical expertise and a strong track record. It didn’t take us long to conclude that Devexperts, a partner recognized for its technological superiority and expertise in both the US and global markets, was the best choice. Through this partnership, Eugene Investment & Futures and Devexperts will take the lead in developing Korea’s emerging options market, distinguishing themselves with unrivaled options trading content and driving the popularization of options trading among retail investors.”

Jon Light, Senior Director of Product Management at Devexperts, said,

“We worked very closely with Eugene Investment & Futures on the development of this advanced options trading product designed specifically for the retail trading market in South Korea. This product has all the hallmarks of what we at Devexperts aim to deliver for our clients: products that empower our clients whilst helping them redefine retail trading as we know it. We’re excited to see US options trading brought to South Korea in this way and look forward to our ongoing work with Eugene Investment & Futures to support its continued growth and success in the market.”

About Eugene Investment & Futures

Founded in 1991, Eugene Investment & Futures focuses on brokerage of derivatives, development and sales of various financial products, and customer portfolio design for individual, corporate, and institutional investors.

About Devexperts

Devexperts is a global software development company that provides trading and investment platforms for the capital markets industry. Launching in 2002, Devexperts has created 85+ technology applications for the financial industry.

About dxFeed

dxFeed is a leading market data provider and calculation agent for the global capital markets, named Best Data Provider 2025 by the Fund Intelligence Operations and Services Awards. The company delivers high-quality financial data and services to brokerages, prop traders, exchanges, professional traders, and academic institutions. dxFeed is focused on enhancing AI- and IaaS-driven solutions, while reinforcing its commitment to reliable service provision, compliance and best support.