With the cTrader Store Affiliate Programme, leading trading technologies provider Spotware has announced that the company has introduced a new approach to affiliate marketing. Partners can now benefit from two revenue streams instead of one, and expand conversion opportunities beyond broker signups, while keeping traffic aligned with their existing setup. In this model, the cTrader Store complements the IB structure – it doesn’t replace it.

Two revenue streams instead of one

Spotware said that nothing in the current IB structure changes – the programme just builds on it. Partners earn through two independent revenue streams: IB commissions from brokers and affiliate commissions from cTrader Store product sales, with rates of up to 20% per sale. The strength of the model lies in how these two streams work together, widening the earning scope without altering the foundation of the IB model.

The cTrader Store model is designed to keep established broker relationships intact. Partners already working with one or more cTrader brokers can carry their referral setup through into the Store experience – traffic stays connected to their own broker links, not redirected into a generic flow.

On selected product pages, IB links can appear within the Recommended Brokers section, so when broker interest arises alongside product discovery, it stays tied to the partner.

The Brokers section can be tailored around a partner’s existing framework, whether that covers a single broker or several. The Store experience, in both cases, reflects the partner’s own referral structure.

The same logic applies after a product is installed. Whether the product is free or paid, the Open button directs the trader to the partner’s broker, maintaining the IB attribution at every stage.

In practice, a partner adds their IB links once in their account, and those links carry through across the Store. The brokers a trader sees – whether on a product page, in the Broker section, or via the Open button after a product is installed – are the ones that partner already works with. If the trader buys the product, the partner earns an affiliate commission from the Store. If the same trader signs up with one of those brokers, the partner earns an IB commission from the broker as usual. Both can happen from the same visit.

Creating additional points of engagement

cTrader Store extends the conversion potential of an existing broker-IB programme by opening up additional monetisation opportunities alongside the broker signup. Partners can promote trading products, tools and applications that reflect a trader’s interests or approach to the market. This means the same audience can create value at different stages – from opening an account with a broker to later engaging with products in cTrader Store, or the reverse, in cases where a product catches a trader’s attention first and broker interest follows.

The promotion toolkit

The programme comes with a full set of resources covering different content formats and audience types. At the centre are flexible referral links generated through Impact.com. Partners can create as many as needed and point them to any page within the cTrader Store – individual products, seller profiles, full storefronts or curated collections. This makes it easy to match links to specific content and track clicks and earnings in one place.

Beyond links, a range of ready-to-use landing pages covers the main use cases: product-focused pages, creator profiles and broader category views. A banner library spans key segments – trading bots, indicators, risk management tools and interactive widgets for partners looking to work with more engaging content formats.

Taken together, these resources support both broker and product promotion across whatever content a partner is already producing.

Powered by Impact.com

All affiliate activity runs through Impact.com, a widely recognised partnership management platform. Tracking, attribution and payouts are handled through a single established system. Brokers and partners can monitor performance directly, with full visibility over how commissions are recorded and paid out.

Aleksey Kozlov, cTrader Store General Manager, said,

“We weren’t looking to change the IB model – we were looking to extend it. Partners already have the broker setup. What cTrader Store adds is a product layer that fits into that same journey – more reasons to engage, more points to convert and a second revenue stream running alongside the IB commissions they already earn.”

About cTrader

cTrader is a premium trading platform launched in 2010, built on Traders First™ principles, serving over 11 million traders of all experience levels as well as 300+ brokers and prop firms. With advanced native charting, built-in social trading and free cloud execution for trading bots, cTrader delivers an excellent trading experience with best-in-class trader support. cTrader Store is a central hub for traders, offering thousands of bots, indicators, copy strategies, prop challenges and plugins. For brokers and prop firms, cTrader Store increases visibility among prospective traders through dedicated Brokers, Props and Prop Challenges sections, driving up to 10,000 daily visits. As an Open Trading Platform™, cTrader supports brokers and prop firms with 100+ third-party integrations via APIs and plugins.