Squash Media & Marketing (SMM), a commercial entity owned and operated by the Professional Squash Association (PSA), has announced that it has signed a multi-year partnership with Finseta plc (LON:FIN) which will see the UK-based payments and financial technology company become the Official Foreign Exchange Partner of the PSA Squash Tour.

The partnership will see Finseta (formerly known as Cornerstone FS) process international payments for the PSA Squash Tour following a season which saw a record amount of over $12.5 million in total player compensation paid out to players during the 2024-25 season.

As part of the partnership, Finseta will also receive on-site branding at two of the most prestigious events on the PSA Squash Tour, the London Classic presented by Bassim Haidar at Alexandra Palace between September 2-7, 2025 and the British Open at Birmingham Rep Theatre between May 31 – June 7, 2026.

PSA Head of Commercial Partnerships Ian Davis said,

“We are delighted to welcome Finseta as the Official Foreign Exchange Partner of the PSA Squash Tour. With player compensation at an all-time high last season and a growing player base across the globe, managing international payments efficiently is incredibly important to us.

“Finseta’s expertise will not only support our athletes around the world but will also strengthen two of our flagship events – the London Classic and British Open – through their presence on-site.”

Finseta CEO James Hickman said:

“We are thrilled to partner with the Professional Squash Association (PSA) as their Official Foreign Exchange Partner. This collaboration allows us to support the growth of international squash by providing seamless and efficient payment solutions for players worldwide.

“We look forward to bringing our expertise to some of the sport’s most prestigious events, and to helping the PSA continue to elevate its global presence.”

About Finseta plc

Finseta is a foreign exchange and payments company offering multi-currency accounts and payment solutions to businesses and individuals. Headquartered in the City of London, Finseta combines a proprietary technology platform with a high level of personalised service to support clients with payments in over 165 countries in 150 currencies. With a track record of over 15 years, Finseta has the expertise, experience and expanding global partner network to be able to execute complex cross-border payments. It is fully regulated, through its wholly-owned subsidiaries, by the Financial Conduct Authority as an Electronic Money Institution; by the Financial Transactions and Reports Analysis Centre of Canada as a Money Services Business; and by the Dubai Financial Services Authority under a Category 3D licence.