FNG Exclusive Interview… Following our report from earlier this month that leading Australia based FX and CFDs brokerage Axi was launching AxiPrime as its institutional and next-generation B2B liquidity provider to meet the evolving needs of professional trading firms, we’re pleased to catch up today with Kraig Noble, Axi’s London based Head of Trading who will be heading up the day-to-day at AxiPrime, and find out more about the launch, what AxiPrime has in store, and a whole lot more.

FNG: Hi Kraig, and thanks for joining us today. Please let us know a little more about AxiPrime, and your decision to expand Axi’s traditional retail business into liquidity and prime brokerage solutions.

Kraig: Hi, and thanks for having me.

AxiPrime is Axi’s newly launched Institutional arm offering multi-asset liquidity in the brokerage space via extensive unified price feeds.

Its something we’ve been working on in the background for a few years and we’ve now reached the stage where we feel we can offer our clients a fully comprehensive product that is at the cutting edge of technology and provides our client base with the ability to simultaneously save on internal costs whilst optimising revenue at the same time.

Our retail arm has been through a substantial growth phase over the past decade and sees no signs of slowing down – So now seems a perfect time to build our presence in the B2B space alongside it.

FNG: What are your main target markets? What kind of clients are you looking to work with?

Kraig: The main markets we are looking to cover are FX, commodities, Metals, Single Stocks, Cryptos and Indices. We are really offering a true multi-asset level product suite.

I’d say the main target markets for our product is going to be brokers and institutional clients looking for high performance tech, diverse access and seamless execution across all asset classes.

We’ve already found that the clients that benefit from our offering the most are those looking to optimise their liquidity stack, enhance their trading infrastructure and expand their core product offering to their own client base.

That isn’t to say we won’t look beyond those two categories of clients – Just they are the main target audience for this project.

FNG: How did your partnership with Your Bourse come about?

Kraig: As Axi was developing the AxiPrime institutional liquidity platform, we prioritised ultra-low-latency execution, multi-asset liquidity aggregation, and rock-solid infrastructure. To achieve these ambitious performance and scalability goals, we needed a technology provider with proven excellence in high-frequency trading environments.

As Louis Cooper, our CCO commented previously – ‘the partnership was a “natural evolution” of Axi’s mission to give partners a competitive edge. He emphasised that the collaboration “reflects our shared commitment to enhancing client experience with powerful tools and technology.”

Axi and Your Bourse jointly integrated their best‑in‑class infrastructure—Axi delivering institutional-grade liquidity and Your Bourse providing a top‑tier matching engine and bridge—to build a world-class, multi-asset gateway. This has resulted in AxiPrime becoming a seamless, high-performance platform designed specifically for the B2B space.

FNG: The liquidity/PB space, especially those who serve FX and CFDs brokers, seems to be somewhat crowded, with a number of well-capitalised, entrenched incumbents. How will you look to differentiate AxiPrime, as a preferred partner for brokers, prop firms, hedge funds, and others in the business?

Kraig: That statement’s definitely correct! It seems that the space has become very crowded, especially over the past couple of years.

The way we differ ourselves from our peers, primarily lays within the execution and commercial aspect of our product.

With tailored liquidity, transparent pricing, low-latency execution and hands-on support, AxiPrime is designed to grow with you — offering the flexibility and performance legacy providers can’t match.

Our commercial terms are designed to be as competitive as our technology — offering brokers and trading firms institutional-grade access without the legacy costs, volume traps, or restrictive lock-ins you’ll find elsewhere.

FNG: What changes do you see on the horizon for the online trading industry? How is AxiPrime planning to position itself as the industry evolves?

Kraig: It would be remiss of me not to talk to the rise of AI in the Trading space.

The rise of AI is rapidly transforming the trading landscape. From predictive analytics and sentiment analysis to algorithmic execution and risk management, AI is enabling firms to process vast amounts of market data and make faster, more informed decisions. As strategies become more data-driven and execution speeds accelerate, AI is no longer a competitive advantage — it’s becoming a baseline expectation. At the same time, firms must balance this technological leap with oversight and control, ensuring transparency and compliance as regulators begin to scrutinise AI-driven trading more closely.

At AxiPrime, we recognise that AI is reshaping the way markets operate — and we’re positioning ourselves to enable, not just adapt to, this shift. Our infrastructure is built for high-throughput, ultra-low-latency trading, providing the speed and scalability that AI-driven strategies demand.

FNG: What else can we expect to hear from AxiPrime in the coming months?

Kraig: We’ve laid the foundation with the launch of AxiPrime — but this is just the beginning. Over the coming months, you can expect to see a series of new product enhancements and technology rollouts aimed at expanding our multi-asset capabilities, deepening data access, and improving execution performance even further. We’re also working on advanced analytics tools and custom liquidity modules to give clients greater insight and control over their flow.

On the marketing and growth side, we’ll be increasing our global presence through industry expos, strategic partnerships, and targeted campaigns, ensuring brokers and institutional firms around the world understand the value AxiPrime brings. You’ll also see us step up with more thought leadership, client success stories, and market commentary — all designed to support our partners with relevant, actionable insight.

In short: we’re just getting started. AxiPrime is committed to pushing the boundaries of what’s possible in institutional trading infrastructure — and you’ll be hearing a lot more from us very soon.

You can contact us any time about AxiPrime at email sales@axiprime.com.

About Axi

Axi is a global online FX and CFD trading company, with thousands of customers in 100+ countries worldwide. Axi offers CFDs for several asset classes including Forex, Shares, Gold, Oil, Coffee, and more.

AxiPrime is only available to clients of AxiTrader Limited. CFDs carry a high risk of investment loss. In our dealings with you, we will act as a principal counterparty to all of your positions. This content may not be available in your region. For more information, refer to our Terms of Service.