FNG Exclusive Interview… Following our exclusive report from last month that online trading firm Taurex was in the process of launching Taurex Prime, the Taurex Prime website (at taurexprime.com) has gone live, and the company has begun to market and provide its services to clients which include brokers, hedge funds, professional traders, and proprietary trading firms.

What kind of business and clients will Taurex Prime be targeting?

Why launch now?

We’re pleased to speak today with Taurex Prime CEO Nick Cooke about these issues, and a whole lot more.

FNG: Hi Nick, and thanks for joining us today. Please let us know a little more about Taurex Prime, and your decision to expand Taurex’s traditional retail business into liquidity and prime brokerage solutions.

Nick: Taurex Prime marks an exciting evolution of our institutional offering. While our liquidity and prime brokerage services have been active for several years under the Zenfinex brand, the launch of Taurex Prime represents a strategic shift to unify our operations under the Taurex name.

Given the strong recognition and success we’ve seen on the retail side, it made sense to bring our institutional division under the same brand umbrella. This alignment not only strengthens our identity in the market but also streamlines our messaging and operations across both verticals. As part of this transition, the Zenfinex brand will be phased out.

Our institutional business has seen steady growth, particularly in emerging markets. We’re already providing liquidity to a range of clients including brokers, proprietary trading firms, fund managers, and family offices. With the launch of Taurex Prime, we aim to further accelerate that momentum.

FNG: What are your main target markets? What kind of clients are you looking to work with?

Nick: Our primary focus is on emerging markets, where we believe there’s tremendous potential for growth and innovation. With dedicated sales offices across Africa, Asia, LATAM, and the MENA region, we’ve built a strong presence in these areas. That regional expertise is a core part of our value proposition.

While the institutional FX space has traditionally been dominated by firms in the US, UK, and EU, our approach is more global and inclusive. Thanks to our multilingual support team covering over 10 languages and our deep local knowledge, we’re able to effectively service clients across a wide range of jurisdictions.

Our client base includes regional brokers, exchanges, fund managers, and family offices. We’re also seeing a significant uptick in demand from proprietary trading firms, especially as the prop model continues to gain traction. With its lower barriers to entry compared to launching a full brokerage, the prop space is becoming a compelling avenue for many new entrants. We’re well positioned to support that growth with our liquidity solutions.

FNG: The liquidity/PB space, especially those who serve FX and CFDs brokers, seems to be somewhat crowded, with a number of well-capitalized, entrenched incumbents. How will you look to differentiate Taurex Prime, as a preferred partner for brokers, prop firms, hedge funds, and others in the business?

Nick: The liquidity and prime brokerage space has indeed been crowded for some time, but we see that as an opportunity rather than a barrier. What sets Taurex Prime apart is our commitment to localisation and relationship-building. Unlike many providers who rely heavily on expos and trade shows, we prioritise having local boots on the ground, teams who truly understand the nuances of each market and are available to support clients in real time.

Our approach is highly client-centric. We don’t believe in a one-size-fits-all solution. Instead, we work closely with each client to tailor our offering based on their unique requirements — whether it’s custom liquidity streams, flexible credit arrangements, or technology integration. That flexibility and responsiveness are key differentiators in today’s fast-moving and often unpredictable market environment.

We’re also deeply invested in risk management; not just through robust systems, but through the expertise of our team. This is a core strength of Taurex Prime, and we actively allow our partners to leverage this know-how to optimise performance, manage exposure more effectively, and ultimately monetise their business more efficiently.

We’ve built a robust infrastructure across bridging technology and front-end platforms, and we’re integrated with multiple third-party providers to give our clients as much optionality and efficiency as possible.

Ultimately, it’s our mix of personal service, regional expertise, and technical flexibility that makes us a preferred partner for brokers, prop firms, hedge funds, and other institutional players.

FNG: What changes do you see on the horizon for the online trading industry? How is Taurex Prime planning to position itself as the industry evolves?

Nick: The online trading industry is evolving rapidly, and we see several key trends shaping the future. Regulation is becoming more complex and fragmented across regions, while at the same time, end clients are demanding greater transparency, faster execution, and more institutional-grade tools. Additionally, technology continues to level the playing field, making it easier for smaller firms and new entrants to access sophisticated infrastructure.

One major shift we’re watching closely is the growing prominence of the proprietary trading model. As barriers to entry for full brokerages remain high in many jurisdictions, more firms are opting to launch prop trading operations. They require tailored liquidity, robust risk controls, and scalable infrastructure, and this is where Taurex Prime is already gaining strong traction. We’ve been at the forefront of the prop trading space for some time now, actively researching and developing risk models specifically designed for this client segment. Our deep understanding of their unique needs allows us to deliver solutions that are both practical and performance driven.

At Taurex Prime, we’re positioning ourselves at the intersection of flexibility, innovation, and localised support. We’re continuing to invest heavily in our technology stack, risk management systems, and integrations with third-party platforms to ensure our clients can operate efficiently and competitively.

Our goal is to be more than just a liquidity provider. We want to be a long-term strategic partner, helping our clients adapt and thrive as the industry shifts. Whether it’s through custom solutions, multi-asset coverage, or support navigating complex regulatory environments, we’re here to provide a level of service that scales with our clients’ ambitions.

FNG: What else can we expect to hear from Taurex Prime in the coming months?

Nick: The coming months are going to be very exciting for Taurex Prime. We’re expanding our footprint across several key emerging markets, with new regional hires and offices to better serve our institutional clients locally.

On the product side, you can expect further enhancements to our liquidity offering, including deeper multi-asset coverage and improved execution infrastructure. We’re also investing in new tools to support risk management and reporting — areas that are increasingly important to our clients as they scale.

In addition, we’ll be rolling out new partnerships and integrations with leading trading platforms and bridge providers, giving clients even more flexibility and choice when it comes to how they access and use our liquidity.

Overall, we’re focused on building long-term relationships with our clients and being a proactive, trusted partner as their businesses grow. Taurex Prime is just getting started and there’s a lot more to come.