Continuing its recent hiring spree, Australia/Cyprus based Retail FX and CFDs broker XS.com has announced that Despina Iapona as the company’s new Head of PR and Branding.

Despina Iapona joins XS.com from FxPro, where she had a similar role, acting as Head of PR and Online Reputation Management for the broker for the past four years. She had previously worked in various MarCom roles outside the FX/CFDs sector.

Mohamad Ibrahim, XS.com CEO said:

“I’d like to offer a sincere and warm welcome to Despina Iapona as she joins the XS.com team as our new Head of PR and Branding.”

“Despina’s extensive experience and expertise in PR and branding will be invaluable as we continue to build our brand, engage with our traders and partners, and accelerate our growth. Effective branding and PR will help us to continue to expand XS.com by attracting new investors, increasing customer loyalty, and building further on the already strong reputation we have developed in the market. I look forward to working together to achieve our goals and take the XS.com Group to the next level.”

Despina Iapona added:

“I am excited to be joining XS.com as the new Head of PR and Branding. This is an exciting time to be part of a growing company with an excellent reputation. I look forward to working with the team to build on an already very strong brand in the market. I am committed to leveraging my experience and expertise to develop and execute a comprehensive PR and branding strategy that will help us attract and retain traders, differentiate ourselves from competitors, and drive growth. I am thrilled to be part of such a dynamic and forward-thinking organization, and I can’t wait to get started.”

XS.com said that it is regularly featured in industry media including CNBC, Bloomberg, Sky News and Reuters – the decision to expand the PR department shows the brand’s emphasis on increasing its presence within the sphere of global finance media.

The announcement comes a short while after the XS Group announced further additions to the team with Mohamad Ibrahim coming on board as the Group’s new CEO, Ahmed Negm joining as XS.com’s new Head of Market Research for the MENA region, ex IQ Option exec Stephanie Michael joining as Global Head of HR.

The XS Group (operating under brand name “XS” or “XS.com”) is a multinational FinTech and financial services provider with entities regulated and authorized in various jurisdictions around the globe including ASIC (Australia), CySEC (Cyprus), and the FSA (Seychelles). Established in Australia in 2010, XS Group is today headquartered in Cyprus with offices in different countries worldwide.