Client onboarding platform provider Muinmos has announced that it is expanding its footprint into the Middle East with the appointment of Nadeem Sa’adeh as Regional Business Development Director. Based in the region, Nadeem Sa’adeh is the RegTech firm’s first hire in the Middle East, where he will play a key role in driving Muinmos’ growth strategy.

In his new role, Nadeem Sa’adeh will be responsible for sales, developing strategic partnerships and fostering strong relationships with regulators. His initial focus will be on growing Muinmos’ client base of regulated brokers, banks, digital wallet providers and crypto firms in the MENA region.

Nadeem Sa’adeh is a technology specialist with over a decade of experience in business development and sales for a range of Fintech, RegTech and payment firms. He has a strong track record in developing sales strategies, building client relationships and achieving substantial growth for firms in the MENA region.

Prior to joining Muinmos, Nadeem was a consultant, with roles including Business Development Manager for CRM and affiliate solutions provider PLUGIT, and Business Development Director for compliance solutions firm, ADSTRA. Before that he was Senior Business Development Manager for IDWise where he gained valuable experience in eKYC solutions and regional regulatory requirements.

Remonda Kirketerp-Møller, Founder & CEO, Muinmos said:

“This is a significant and strategic hire for Muinmos. I’ve known Nadeem for many years and I am thrilled that he is joining our team. Nadeem brings a wealth of expertise to Muinmos, including experience in selling compliance and eKYC products, local knowledge and an excellent network of contacts. His appointment underscores our commitment to growing our presence in the Middle East and further strengthens our position as a leading player in the global RegTech sector.”

Nadeem Sa’adeh, Regional Business Development Director, Muinmos added:

“This is a very exciting opportunity for me. There’s huge growth potential for Muinmos in the region and I believe I can add real value in helping to build a presence here. Muinmos has a fantastic team and a product that I am very passionate about which streamlines and automates the entire client onboarding process, whilst also ensuring continuous compliance with 24/7 monitoring.

“With the rapid pace of growth in the region, having a comprehensive solution that not only delivers exceptional KYC capabilities but also answers the crucial question ‘Can I onboard this client, yes or no?’ is invaluable. No other solution exists with the capabilities of Muinmos’ client onboarding platform. I am really looking forward to helping financial institutions to transform and fully automate their onboarding processes so that they can onboard clients quicker and more effectively, whilst also meeting all their regulatory requirements.”

About Muinmos

Founded in 2012, Muinmos has revolutionised client onboarding with its pioneering platform, which is the only solution in the market that offers true STP. Muinmos’ solution does so by automating the entire onboarding chain, incorporating traditional KYC / KYB checks, Regulatory Classification and Client Risk Assessment (CRA) in one smooth process.

With Muinmos’ solution, which includes both a client-facing interface complete with a client journey and a backend tool already connected to countless data-sources, firms can fully onboard any client, corporate or individual, in minutes.

The Muinmos Platform, which is ISO 27001:2022 certified and GDPR compliant, also holds client data, performs ongoing monitoring (pKYC), and helps firms onboard more clients while improving compliance.