Exclusive: XS.com hires XM exec Rakhi Raje to head Influencer Marketing
FNG Exclusive… FNG has learned that Retail FX and CFDs broker XS.com has hired Dubai based executive Rakhi Raje, as Influencer Marketing Manager.
Rakhi Raje joins XS.com after spending the past two years at rival broker XM, serving as Regional Influencer Marketing Manager for XM in the MENA region. Rakhi was also previously Social Media Manager at digital marketing agency Clicktap Digital, and worked as a social media and marketing specialist at a number of companies including Xpertise Creative Studio, and Teleperformance.
UAE financial regulator CMA (previously known as the SCA) launched a license regime for Finfluencers last year.
XS.com has been actively building out its footprint in the MENA region, recently receiving a UAE CMA Category 5 license. The company is run by Dubai based CEO Mohamad Ibrahim.
