FNG Exclusive… FNG has learned that Retail FX and CFDs broker OvalX (formerly ETX Capital) is continuing to build its management team, hiring Elena Giardino as Marketing Project Manager (Marketing PM).

Elena Giardino joins OvalX after four years at Amazon Italy, where, based in Milan, she was Deals Marketing Manager – Italy. For her new position at OvalX she has relocated to Turin, which was where the Oval Money banking app operations acquired by OvalX (then called ETX Capital) was headquartered. She will report to OvalX CMO Claudio Bedino, an Oval Money co-founder who now heads marketing for both brands, out of Turin.

As was reported exclusively by FNG at the end of May, ETX Capital has decided to rebrand as OvalX, taking on the branding of the Oval Money app it acquired. The plan is to fully integrate the two brands and technologies, with the management team now being split between London (where ETX Capital was based), and Turin.

Elena posted the following note on social media regarding her new role at OvalX / Oval Money:

Finally, I can share my new job as Marketing PM Oval.

Why did I wait so long to announce it?

We were focused on rebranding ETX Capital to OvalX. I worked these 6 months to achieve this exciting result.

What is Oval Money?

We are a fintech company, managing 2 products Oval (learn and invest app) and OvalX (trading platform).

What is my role about?

Delivering complex and value added projects that ensure company growth and strengthen brand identity.

More questions? 🙂