Social trading focused online broker eToro has announced the appointment of Lale Akoner as Global Market Analyst.

Based in London, Lale Akoner will oversee eToro’s market insights, leading the firm’s global team of analysts to produce macroeconomic and asset-level analysis of equities, currencies, commodities, ETFs and crypto. She will also work with eToro’s Investment Team to help grow the firm’s investment offering.

Lale brings over a decade of experience at leading global asset managers, most recently as a multi-asset portfolio manager for Newton Investment Management. Prior to this, she worked as a senior investment strategist for BNY Mellon Investment Management in both London and New York for more than 10 years.

eToro said that Lale also brings significant experience as an on-the-record source and live-broadcast commentator for media outlets including Bloomberg, CNBC and BBC, and will act as the global spokesperson for eToro’s market views.

Mati Alon, Editor-in-Chief at eToro, said:

“Lale brings exceptional experience from an impressive career in asset management and research. Crucially, she also shares our passion for breaking down barriers to investing by providing accessible market analysis and educational content to help our users to invest, share, and learn. She is a valuable addition to our team of 16 market analysts providing global markets coverage.”

Lale Akoner, Global Market Analyst at eToro, added:

“Over my career, I have seen how technology has made it easier for people to invest and learn about finance, and platforms like eToro have been at the forefront of this. I’m excited to be joining a business that shares my conviction that investing should be for everyone, and that the best way to achieve this is by providing tools and education that are both comprehensive and accessible for investors at different stages of their journey.”

About eToro

eToro is an Israel based trading and investing platform, with subsidiaries licensed in various jurisdictions worldwide. Founded in 2007, eToro reports having over 38 million registered users from 75 countries, with a focus on social and copy trading. We recently reported that eToro has initiated steps toward an IPO, looking to go public in 2025 on a US stock exchange. eToro is run by founder and longtime CEO Yoni Assia.