London based Prime-of-Prime brokerage IS Prime has announced that Eduard Poltavsky has joined the company’s institutional sales team from Refinitiv. In this newly created Sales Director role he will focus predominantly on sales of IS Prime’s Agency Execution service to banks, hedge funds and asset managers across the EMEA region.

Eduard Poltavsky brings a wealth of senior e-FX sales experience to the FCA regulated Prime of Prime brokerage, which is part of ISAM Capital Markets Group. In addition to working as Performance Director, FX Market Development, EMEA at Refinitiv, his career history includes Director of e-FX Sales at GTX, the institutional foreign exchange trading arm of GAIN Capital, which was sold to Deutsche Boerse’s FX unit, 360T. He also spent over three years as Director of FX Sales at BATS Hotspot. Eduard will report into Barry Flanigan, Head of Liquidity and Distribution at IS Prime.

Barry Flanigan comments,

“We are delighted that Eduard is joining the team, focusing primarily on sales of our agency execution product. Eduard brings invaluable insight and expertise to our team and a wealth of contacts within banks, distribution platforms and asset management firms. He will be a real asset to IS Prime.”

Eduard Poltavsky adds,

“I am really looking forward to my new role. This is a great opportunity for me to drive further growth for IS Prime’s Agency Execution business. IS Prime has an excellent track record in the industry and I believe they can add real value to institutional clients through the combination of their liquidity and Prime of Prime services.”

IS Prime’s Agency Execution service leverages the Prime of Prime’s strong relationships with top tier banks whilst also utilising the impressive technology resources of ISAM’s hedge fund business. It provides mid-tier and smaller banks, hedge funds, asset managers and voice traders with a deep, anonymous, customised liquidity solution with competitively priced liquidity from the major market making banks, non-bank LPs and selected ECNs.

IS Prime offers full service brokerage and execution via its cutting edge proprietary technology and is regulated by the FCA. As a Prime of Prime, IS Prime provides aggregated pricing sourced primarily from Tier one institutions, settled through the group’s bank Prime brokers. ISAM Capital Markets also includes IS Prime Hong Kong (regulated by the SFC) and risk management specialist, IS Risk Analytics.