New York Stock Exchange operator Intercontinental Exchange Inc (NYSE:ICE) has announced plans to launch NYSE Texas, a fully electronic equities exchange, headquartered in Dallas, Texas.

The move comes as a potentially competitive exchange called TXSE is also gearing up to launch. The TXSE, led by hedge fund investor James H (Jim) Lee, recently announced that it had completed a $161 million capital raise and formally filed with the US SEC to operate as a national securities exchange. The TXSE plans to launch trading in early 2026, with listings by the end of the same year.

Back to the NYSE’s plans, pending the effectiveness of regulatory filings, NYSE Chicago will reincorporate in Texas and be renamed NYSE Texas, offering companies the opportunity to list their securities on NYSE Texas.

Lynn Martin, President, NYSE Group said,

“As the state with the largest number of NYSE listings, representing over $3.7 trillion in market value for our community, Texas is a market leader in fostering a pro-business atmosphere. We are delighted to expand our presence in the Lone Star State, which plays a key role in driving our U.S. economy forward.”

Building on the NYSE’s 230 years of experience as the world’s leading exchange operator, the company said that the launch of NYSE Texas will provide public companies with a listing and trading venue centered within the vibrant economy of the southwestern U.S. With this launch, NYSE Texas will deliver a listing exchange to companies incorporated both in Texas and around the world that are attracted to Texas’ growing population, strong economy and business-friendly regulatory agenda.

The NYSE said it plans to make regulatory and corporate filings to effect the reincorporation in the near term.