Vienna, Austria based crypto exchange operator Bitpanda has announced that it has become the Main Sponsor of Swiss football club FC Basel, signing a three-year agreement with the 20-time champions of the Swiss Super League.

Bitpanda will make its debut on the front of the first team player’s shirts soon and will appear prominently in St. Jakob-Park stadium from the 2025/26 season onwards.

This is the first time that Bitpanda will be featured as the main sponsor on a football jersey, and marks a milestone in the company’s sports partnerships.

Besides the front-of-shirt presence and the visibility across St. Jakob-Park, Bitpanda and FC Basel will engage to create creative content formats and digital fan experiences. The Bitpanda community will have the opportunity to enjoy special experiences like ticket giveaways and meet-and-greets with players throughout the season.

Bitpanda CEO, Eric Demuth, said,

“As a passionate sports fan, I know how much heart, identity, and dedication go into a club like FC Basel. For me, it’s always something special to work with people and institutions that honor their roots, live true values, and have built a strong community across generations. This grounded mindset and relentless drive for progress are a perfect match for what we stand for at Bitpanda. That’s why we’re incredibly excited to support FC Basel as main sponsor and to write new chapters together in this great tradition.”

FC Basel Chairman of the Board of Directors David Degen said,

“We are proud and delighted to welcome Bitpanda as our new main sponsor to the FCB family. Both companies represent a spirit of innovation and the ambition to break new ground. With Bitpanda, we are gaining a strong, international partner that not only shares our values ​​and, like us, is rooted in the heart of Europe. We are also gaining a partner through which our fans can connect with the club in new ways.”