Cyprus based broker CRM solutions provider FXBO (also known as FX Back Office) has announced that it has added Natalie Agopian to its leadership team, as Chief Commercial Officer (CCO). Natalie will be based in Dubai for FXBO, and will also serve as the company’s UAE Director and Board Advisor.

Natalie Agopian brings nearly ten years of experience in SaaS sales and payment orchestration, having spent the last eight years at payments platform provider Praxis Tech, in senior leadership roles. Based in Cyprus and Dubai throughout her career, she played a key role in building regional operations, scaling sales teams, and driving global commercial strategy.

In her new role at FXBO, Natalie will focus on strengthening commercial operations, supporting international expansion, and accelerating the development of its payment offering—an important part of FXBO’s product roadmap.

Speaking about joining FXBO, Natalie shared,

“FXBO is a company that I’ve closely followed since its inception and have greatly admired the way it has fast become the most widely used CRM in the industry, purely by word of mouth because of its value proposition of being so feature-rich and customizable. This move had been a topic of discussion for some years and was a matter of the right time.”

FXBO CEO Dmitriy Petrenko added,

“We are delighted to welcome Natalie Agopian as Chief Commercial Officer and Director of our Dubai entity. Her deep technical knowledge, experience in sales and employee management, and expertise in the payment sector will undoubtedly enrich our CRM system and company ecosystem, fostering further innovation and growth. We have watched her grow professionally for many years, and are thrilled to have her join us.”