Kraken goes after neobrokers adding Stocks trading
US based crypto exchange operator Kraken, fresh off its recent entry into Futures trading via the acquisition of NinjaTrader, has announced the initial rollout of commission-free trading for over 11,000 U.S.-listed stocks and ETFs to clients in New Jersey, Connecticut, Wyoming, Oklahoma, Idaho, Iowa, Rhode Island, Kentucky, Alabama and the District of Columbia.
The company plans a continuous, phased, national rollout to all eligible Kraken U.S. clients to follow, and has its eyes set on offering “traditional” trading instruments to clients outside the US as well.
The move puts Kraken into direct competition with neobrokers and online brokers such as Robinhood, Webull, Charles Schwab and Morgan Stanley’s E*Trade, as well as on a future collision course with international CFDs brokers.
Kraken Stocks Trading
Kraken clients can now seamlessly manage stocks, crypto, cash and stablecoins, all in one place, on the Kraken mobile app, the Kraken Pro app or on Kraken Pro web. The company also offers fractional trading on over half of listed assets, empowering clients to invest in the markets with greater flexibility. This allows traders to buy less than one full share of a high-priced stock, making partial ownership in a company more accessible.
Kraken said that the future of finance is advancing rapidly, as the integration of digital and traditional assets redefines investing. With this milestone, Kraken expands beyond crypto for the first time, allowing clients to easily buy stocks with U.S. dollars. This new ability to rotate between digital assets and stocks is powered by Kraken Securities LLC, a new FINRA-regulated division of the company.
Arjun Sethi, Kraken’s Co-CEO said,
“Crypto isn’t just evolving, it’s becoming the backbone for trading across asset classes, such as equities, commodities, and currencies. As demand for 24/7 global access grows, clients want a seamless, all-in-one trading experience. Expanding into equities is a natural step for us, and paves the way for the tokenization of assets. The future of trading is borderless, always on, and built on crypto rails—and Kraken will continue to lead this shift.”
Kraken Expansion Internationaly
Kraken eventually plans to expand traditional securities trading to clients in the U.K., Europe, and Australia, while also introducing new features to enhance the trading experience.
About Kraken
Kraken is one of the world’s longest-standing and most secure crypto platforms. Its mission is to accelerate the global adoption of crypto, so that everyone can achieve financial freedom and inclusion. Globally, Kraken clients trade more than 300 digital assets and 6 different national currencies, including GBP, EUR, USD, CAD, CHF, and AUD.
Founded in 2011, Kraken was among the first to offer spot trading with margin, parachain auctions, staking, regulated derivatives and index services under one roof. With millions of individuals, traders and institutions around the world, Kraken offers professional 24/7/365 client support along with one of the fastest, most performant trading platforms available. Kraken has set the industry standard for transparency and client trust, and was the first crypto platform to conduct Proof of Reserves.