IG partners with NFL on London games
The US National Football League (NFL) has announced that leading UK based online trading firm IG (LON:IGG) will be Presenting Partner for the league’s London 2022 Games series, as well as Lead Partner for NFL UK.
The partnership will see IG become an official partner of the NFL.
As part of the new partnership IG branding will be on display at the London Games this October, played at both Tottenham Hotspur Stadium and Wembley Stadium, with IG fan experiences on gameday plus sponsorship of the gameday Player of the Match Award voted on by fans in attendance and by NFL One Pass app for gameday users.
IG also will become lead sponsor of Sunday Night Football on Sky Sports, sponsor of NFL lifestyle programming on Sky Sports NFL and have sponsorship idents across two of the NFL London Games on ITV, as well as Super Bowl live and The NFL Show on Friday evenings on ITV.
NFL UK General Manager Henry Hodgson said,
“We are delighted to partner with IG as lead partner for NFL UK. With three games being played in London in 2022, and a focus on growing the game at every level in the UK in the coming years, it is an exciting time of growth for the NFL here. We look forward to working closely with IG in our shared ambitions to help take our game to new audiences.”
Louis Bridger, Head of IG UK, said:
“We’re very excited at the prospect of partnering with the NFL as they continue to grow their audience in the UK. The London games in particular are always special occasions, and we can’t wait to play our part in bringing such inspiring experiences to both the fans in attendance and everyone watching at home.”
The NFL London Games 2022 schedule is as follows:
- Sunday 2 October: Minnesota Vikings vs. New Orleans Saints, Tottenham Hotspur Stadium.
- Sunday 9 October: New York Giants vs. Green Bay Packers, Tottenham Hotspur Stadium.
- Sunday 30 October: Denver Broncos vs. Jacksonville Jaguars, Wembley Stadium.